With a busy 2017 and bookings already coming in for 2018 I thought it was time to spruce up my website and get it more optimised for google.
The first stage was to get a new logo. I love doing as much of the work in my business as possible, but there are areas where it’s best to leave it to the experts! So a huge thank you to Fee Cole who has turned my terrible scribblings, and fussy requests into this beauty. I absolutely love it, I think it really reflects the joy and colour in how I approach photography, so I couldn’t be happier with it.
I have given the rest of the website a bit of a cosmetic refresh too, with some new pages to showcase some of my other photography services including couples, families, pets, events and architectural photography. There is still more to do and ill be updating the site regularly over the next few weeks.
The second stage is to get the website visible on Google! Which sounds obvious but is something I have not invested in quite deliberately so far. I have a clear trajectory for Lee Hawley Photography that is a gradual upwards curve. I have seen enough small businesses to know too much too soon can result in unsatisfied clients by overreaching, and as my couples are my most important priority I have very much kept things at a controllable level. So from wedding fayres, recommendations and facebook I have had plenty to keep me busy.
However with time I have got significantly better and more efficient with my processes and planning, and I am now ready for a step up in interest, and google visibility is the obvious step.
Search engine optimisation (SEO) is the black art of the internet, and the choice is get someone to do it for you, have a stab yourself, or get educated and then do it yourself! I chose the latter and after a fantastically informative one to one training session with Andrew from www.magpieimage.co.uk I have learnt absolutely loads. I have many many evenings ahead of me now, updating behind the scenes details of the website, but can’t wait to get stuck in!
Let me know what you think of the new look!
Lee
www.leehawleyphotography.com
